Survey Report Released!

2010-02-04 05:33:08

 

Tasmania United FC Inc have released the summary from the EMRS 'Public Sentiment Survey' report, reproduced here in full.

1000 respondents were interviewed between the 12th and 15th January 2010, to asses the community’s views regarding a Tasmanian A-League team, and to gauge the following the team may bring to the league. 280 respondents were from the North and North East of the state, 220 from the North West and west and 500 from the South of the state to get a representative sample of Tasmania.

Spectator or Participant in Local Soccer

Respondents were asked an initial question as to whether they play or follow any local soccer in Tasmania. Overall, 13% of respondents follow local soccer in Tasmania, 2% play local soccer in Tasmania, and an additional 2% both follow and play soccer in Tasmania, however the vast majority (83%) however neither follow nor play any local soccer in Tasmania.

Younger respondents were more likely to have followed or participated in local soccer, with respondents aged 18 to 24 years being more likely than any other demographic group to have either participated or followed local soccer in Tasmania (30%). As might be expected, males were more like than females to have done so (23%, compared to 12% of females).

Awareness of the Football A-League

Overall, half of respondents were aware of the Football A-League, while 46% were unaware and 4% were unsure. As might be expected, males were far more likely to be aware of the Football A-league than their female counterparts (67%, compared to 34% of females). Respondents living in the North and North East were more likely than any other region to be aware, while those from the North West and West were least likely.

Respondents aged 45-54 years were more likely than any other age group to be aware of the league (59%).

Awareness of Tasmania Based A-League Side Bid

39% of respondents were aware of the Tasmania based A-League side bid, while 59% were unaware and 3% were unsure. Again males were far more likely to be aware of the Tasmanian based A-league side bid than their female counterparts (50%, compared to 28% of females). Respondents living in the North and North East were more likely to be aware of the bid than those in the North West and West, and South.

Older respondents were slightly more likely than the younger age groups to be aware of the bid.

Tasmania A-League bid Taskforce – Research Report – January 2010| EMRS 2

Support for the Tasmanian Based A-League Side Bid

Overall, three quarters of respondents support the bid for a Tasmanian based A-League side, with over one third who “strongly support” it. Only 8% of respondents oppose the bid, while 18% were unsure.

Support was high in all demographic groups, with each group having no less than two thirds supporting the bid. Support was highest amongst respondents aged 18-24 years (87%).

Likelihood of Becoming a Member of Tasmania United if Tasmania had an A-League Team

16% of respondents (165 respondents) claimed that they would be “very likely” or “quite likely” to become a member of Tasmania United Football Club if Tasmania had an A-League team. Just over one quarter claimed that it would be “not very likely” and over one half (53%) said it would be “not at all likely”. 1% of respondents were unsure.

Respondents aged 18 to 24 years were more likely than any other demographic group to become a member of Tasmania United if Tasmania had an A-League team. Males were again more likely than females (22%, compared to 12%) and respondents from the South of the state were more likely to become a member than those from the other regions of the state (18%, compared to 15% each from other regions).

Type of Membership

Over half (53%) of respondents who were likely to become a member of Tasmania United Football Club if Tasmania had an A-League team would have a “personal membership”, while 43% would have a “family” membership and 4% were “unsure”. Males were far more likely to be interested in a “personal” membership when compared to females (67%, compared to 31% of females), while females were far more likely to be interested in a “family” membership (59%, compared to 33% of males).

Respondents aged 18-24 years were more likely to be interested in a “personal” membership than any other demographic group (84%), while respondents aged 35-44 years were more likely to be interested in a “family” membership than any other group (65%).

The 76 respondents who claimed that they would be interested in a family membership were asked if this would include any attendees under the age of 18. 71% of these respondents (54 respondents) claimed that this would include under 18 attendees, while 29% (22 respondents) claimed that it would not.

Tasmania A-League bid Taskforce – Research Report – January 2010| EMRS 3

Likelihood of Attending Home Games in Hobart

Overall, just under one quarter of respondents (227 respondents or 23%) claimed that they would be “very likely” or “quite likely” to attend home games in Hobart. Respondents aged 18 to 24 years were more likely than any other demographic group to attend home games in Hobart (42%). As might be expected, respondents from the South of the state were more likely to attend games (35%) than those from the other regions (10% each).

Likelihood of Attending Home Games in Launceston

Overall, one quarter of respondents (240 respondents) claimed that they would be “very likely” or “quite likely” to attend home games in Launceston. Respondents aged 18 to 24 years were more likely than any other demographic group to attend home games in Launceston (38%). As might be expected, respondents from the North and North East and the North West and West were far more likely to attend games in Launceston than in the South of the state (45%, 35% and 8%, respectively).

Males were again more likely to attend a home game in Launceston than females (29%, compared to 19% of females).

Conclusions

The important conclusions to draw from the research are that overall, three quarters of respondents support the bid for a Tasmanian based A-League side, with over one third of respondents claiming they “strongly support” it. Around one quarter of respondents each claimed that they would be likely to attend a home game at either Launceston or Hobart.

It may also be interesting to observe that 5% of respondents said they are “very likely” to become a member of the Tasmania United Football Club if Tasmania had an A-League side. Projecting from these results, it could be estimated that approximately 18,000 residents of Tasmania may consider membership of the Tasmania United Football Club, so long as there was a Tasmanian Based A-League side (total population of Tasmania’s adult population at the 2006 census was n=361,975).

Males and respondents aged 18-24 years were more likely to be involved, interested in more involvement and memberships and attend home games in Launceston and Hobart than any other demographic group.